The Lincoln Project

During the darkest days of the 2020 Covid lockdown, lawyer-turned-comedian J-L Cauvin became a social media sensation with his spot-on impressions of Donald Trump

Inspired by an interview with GOP strategist Mike Murphy and former Obama Chief of Staff David Axelrod on the strategic impact of comedic satire in political combat, Steve knew J-L was the perfect collaborator.

Together, they partnered with the Lincoln Project to create a series of impactful endorsements where J-L's Trump persona humorously "supported" key Senate GOP candidates. The videos gained significant traction across social platforms and were adapted for radio in key swing markets.